Africa Agriculture 

Why farmers need to be marketeers

It’s your job to find unique ways of adding value to your products to drive up profits. The Bravocado is a pack of three avocados at different stages of ripeness: one ready to eat today, one ready in a day or two and another at the end of the week. Here we have packaging creativity from Chinese importer-distributor Shanghai Supafresh at its best. While the marketing brilliance comes from China, the technology to grade avocados into different stages of ripeness originates with the 125-year-old Lowveld farming business HL Hall &…

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